Full-Time & Freelance Employment

Mattel, Inc.
Copywriter (January 2011 - June 2011, Q1 & 2)
• Monster High
Wrote Promos, Banners, and CDA copy; Webisode descriptions; iCoffin updates; Game copy matrix and names for Monster Mail, Freaky Footwork and Scary Sun; Book Splash Page; Fearbook copy including Polls, Superlatives, etc.; Jump page copy
• Polly Pocket
'Create A Cutant' contest copy; Game copy matrix for Racing Rockstar and Parachutes Away; Jump page copy

ReadyMade Magazine
Blogger & Columnist (March 2010 - July 2011)
•Wrote How Does Your Garden Grow, a popular, weekly gardening column focusing on organic, sustainable, front yard farming

Mother Nature Network
Blogger & Book Reviewer (November 2008 - Present)
•Book Reviews, including A Small Furry Prayer and The Sound of a Wild Snail Eating
•Regular Green Book Roundups
•Original Reporting (Samples: Don't Get Bamboozled, Tap That, Xeriscaping is More Than Gravel and Cactus)
•Science and environmental news blogging

Jewcy.com, Telecommute
Blogger, Channel Editor, Managing Editor (August 2007 - September 2008)
• Blog on topics ranging from religion and spirituality to food and culture.
• Commission, develop, edit, and publish features and packages from contributors including but not limited to Thomas C. Laird, Bjorn Lomborg, Eva Fogelman, and Mike Godwin.
• Conceive, commission, develop, manage, edit, and publish original, groundbreaking columns such as "The Protocols" by Rachel Shukert and "The Heretic" by Shmarya Rosenberg.
• Conduct, write, edit, and publish interviews with notable personalities such as Honest Tea CEO Seth Goldman, Casa de los Babys Producer Alejandro Springall, PeaceWorks Founder Daniel Lubetzky, Actress and PETA Activist Alicia Silverstone, Adventure Rabbi Jamie Korngold, Vegan Cookbook Author Sarah Kramer, Penelope Director Mark Palansky, Israeli designer Laura Cowan, and Emily Freed of Jacob's Farm.
• Create and develop weekly rubrics such as Must Have, New Jew Canon, and Friday Five.
• Conceive and assemble utilitarian posts and guides, such as Custom-Made Rosh HaShanah and Yom Kippur Events for Every Personality, 10 Books on the Intersection of Judaism and the Environment, 5 Documentaries to Inspire and Lift Your Spirits This Spring, and Recreational Utopias: Temporary Paradise in a Complicated World
• Identify and integrate new talent.
• Select, size and format images for web publication.

SuicideGirls.com, Los Angeles, CA
Managing Editor (April 2006 - May 2007)
• Conceive, pitch, develop, write, edit, and promote feature and news stories.
• Recruit, hire, manage and edit featured columnists including Wil Wheaton, Rob Corddry, Martin Atkins, Chris Gore, Marisa DiMattia, Jonathan Kesselman, and Brad Warner.
• Recruit, hire and manage a diverse team of freelance bloggers in subjects including Politics, Music, Culture, Celebrity, and Technology.
• Create online promotions with companies, organizations and events, including The After Dark Horrorfest and Warner Brothers.
• Farm traffic by utilizing viral marketing and social networking/community-based popularity websites such as Digg.com and MySpace.com.
• Moderate and respond to user comments on blog posts.
• Edit up to 30 blog posts per day.
• Streamline look and style of newswire.
• Select, size and format images for web publication.
• Administer all bookkeeping and accounting for the editorial department.

Softitler, West Hollywood, CA
Account Manager: Subtitle Creation, Translation, and Proofreading (August 2002 - August 2003)
• Supervised creation and proofreading of subtitle files for high-profile feature films and television programs into over 50 languages.
• Created and oversaw tight project schedules and deadlines, maintained calendars and managed international translators and quality-control staff in overseas offices.
• Corresponded closely with clients to respond promptly to constantly evolving demands, and to effect rapid project turnaround while ensuring high-quality production.

thirsty.com, Los Angeles, CA
Senior Staff Writer/Editor, Content and Community Development (March 2000 - September 2000)
• Designed and produced literary and current events-oriented content for teen portal/community site targeting users ages 12-20.
• Developed editorial content related to 13 different categories intended to appeal to preteens and young adults, ranging from wrestling to technology.
• Researched, wrote and proofread 8+ articles each day.
• Reviewed, edited and published user-submitted content.
• Moderated online forums.

The Jewish Journal of Greater Los Angeles, Los Angeles, CA
Calendar Editor, (May 1999 - Febuary 2000)
• Sought, evaluated, researched and selected events for calendar publication.
• Developed and wrote all copy for calendar section.
• Assisted with layout and editing.

Education

Reed College, Portland, OR
B.A., English, May 1999
Creative Thesis